The trials, hardships and glories being witnessed over the past decade settled a rich deposit of corporate culture just like the great waves sweep away the sand.
Guangdong Foshan Nanhao Rattan Furniture Co., Ltd. is an enterprise with a long history and solid strength. Integrating design with manufacturing and marketing, the company now owns a manufacturing base covering over 30,000 m2 and hundreds of industrial technicians, and its production process is carried out strictly according to the ISO9001：2000 International Quality Management System. Enabled by the adoption of professional marketing strategies and designers and by the company’s elaborate planning, Rattan Kings Palace, an excellent brand that now enjoys reputations at home and beyond, was established.
The trials, hardships and glories being witnessed over the past decade settled a rich deposit of corporate culture just like the great waves sweep away the sand. Today, the Nanhao people deem “invigorating Nanhai rattan wares and promoting traditional industry” as their duties while working with cautions and conscientiousness and thinking out of the box, which makes it possible for Rattan Kings Palace to yield top-class designs and products, all of which have passed the examination and verification by the State Patent Bureau and acquired the patent certificates for appearance designs, the company also successively awarded the honors of “Chinese Famous and Excellent Product”, “Chinese Green Product” and “Chinese Top 10 Excellent Brands of Rattan Wares”, in addition, at the 14th and the 15th Donguan International Famous Furniture Fair, it won the Excellent Award in the fields of living room series and bedroom series and the Golden Prize of Living Room Series respectively, making itself the first company that ever won the Golden Prize at the said fair in the history of Foshan’s rattan furniture industry.
Right since the company’s birth, like a king who is able to put wind and clouds under his disposal, Nanhao has been persisting with the business strategy of constantly performing brand promotion. The company brings itself in line with the internationally famous enterprises in terms of aspects ranging from raw materials, equipment, production, technologies to talents deposit and management, and tremendous vitality is therefore infused in itself.
For purpose of extending its customer base, the company has set up many franchise stores nationwide. By upholding the market expansion philosophy of “practicality, win-win outcome and development”, applying the business mode of franchising, acquainting itself with the local furniture industry and cooperating and progressing hand in hand with the franchisees who have a certain level of brand management capacity, the company manages to face the unpredicted changes in the capricious market with ease.
